Clendinnen's Ambivalent Conquests

I believe the book is called Ambivalent Conquests because the Spanish did not care about the Maya.  They did not care about their culture and religion or even their personal well-being, as Clendinnen demonstrates.  We know that they did not care about Maya culture because of how few of them bothered to learn the native language, even though they expected the Maya to learn Spanish.  We know that they did not care about their religion because of their reactions to the human sacrifices.  It did not matter that the sacrifices had Christian themes to it, like being sacrificed on a crucifix, it was still human sacrifice which was foreign and therefore bad.  Finally, we know that the Spanish did not care for the Maya's well-being because of how cruelly the enconmenderos treated their native slaves.  Clendinnen points out that the enconmenderos would beat the natives, sometimes to death, for just about anything, especially if it involved not acting like a Spaniard.  The reasons these conquests were ambivalent was due to the Spaniards lack of interest in the people they were conquering.